09 Apr How Simplus helps healthcare orgs predict and analyze data
by Dan Kotok
In a recent survey of biopharma leaders, a measly 20 percent of participants said they believe that their companies are developing leaders capable of leading their organization in a digital environment. Since the future (the present!) is digital, that’s a big problem.
The good news is that Simplus consulting services coupled with Salesforce products can help healthcare companies predict and analyze data. Simplus helps healthcare companies stay ahead in our digital world by making data more accurate and accessible, tracking customers’ buying preferences, and managing predictive analytics.
Make data more accurate and accessible for your team
The landscape of healthcare sales is changing.
According to Statista, for example, “Advancements in design and technologies as well as mass adoption of mobile devices enables personal health care through the consumer to be feasible.”
Whether your business is B2C or B2B, your customers want transparency, and they expect high-caliber service fast. But what if you’re still using a legacy system? What if you haven’t optimized Salesforce? In these cases, you may be losing clients to companies who know how to use their data to keep convert leads into deals.
Simplus and Salesforce help you manage your data so you don’t lose these clients anymore. With all sales-pertinent information in one cloud-based source, your sales team never has to make a client wait. With a navigable audit trail, anyone can get the info they need to address time-sensitive customer queries. Additionally, Salesforce Billing and QTC connect the sales team to the finance team, so “your sales are not only faster, but smarter and more secure for the company as a whole.” No more redundant data entry, no more complex system integrations. Just accessible data that directly benefits your sales team and your clients.
Another issue sales teams in health and life science companies face is managing multiple systems. Many of these companies have grown so much that they have to manage clients and accounts in multiple systems. Simplus can help with that—integrating multiple systems, Salesforce becomes the source of truth. This allows companies to make better decisions through more accurate data and reporting.
Track your customers’ buying preferences
An analysis by Gallup found that “companies that apply the principles of behavioral economics outperform their peers by 85%.” “Behavioral economics” refers to leveraging customer behavioral insights from data. How can healthcare companies use behavioral insights to improve their marketing ROI?
No longer is marketing about anticipating what appeals to potential customers. Today, that’s not a problem because your company likely has the tools to track a customer’s buying behavior. But what do you do with this data? Health and life science companies are often stuck in the rut of relying on manual processes. This can create inaccurate data, which makes it difficult to make good marketing decisions.
Salesforce Marketing Cloud can analyze your data, identify customer profiles, and track preferences and buying history. This allows your company to deliver custom content to your most receptive leads.
“The efficiency of Salesforce Billing and QTC means your invoicing system will compile costs and quotes on its own, reducing the need for multiple forgetful (albeit good-hearted) human hands,” says Simplus consultant Pramod Patil. “This reduction in error not only saves your business time and money but lets you hit the pillow at night confident and at ease.”
Manage predictive analytics
One of the major challenges healthcare companies face is managing large networks of partners and resellers. As the networks get larger, so does the data involved, and it gets harder to manage crucial predictive analytics.
Simplus can help with that. Simplus and Salesforce Communities offer portals for managing leads, contacts, and data.
For example, in 2015, Dr. Laura Esserman had just been awarded a $14.1 million grant to study the benefits of a personalized approach to breast cancer screening. The scope of the study was huge, including 100,000 women and massive amounts of data collection and analysis.
Salesforce was exactly what Dr. Esserman needed to manage all that data.
“These tools allow us to collect this big data and analyze and use the findings to make changes,” said Carlie Thompson, a resident physician involved with the project. “The scientific progress and the tools are now in sync.”
Together, Simplus consulting services and Salesforce products can help healthcare companies predict and analyze data. By using these services, companies can make data more accurate and accessible, track customers’ buying preferences, and manage predictive analytics.
Dan is a Senior Account Executive here at Simplus. He has specialties in Salesforce.com, training user and system testing cycles, end user and support training, business process mapping, LSS project management, implementations, and change management.