Meet Our Solutions Team!

Our Solution Services team is comprised of subject matter experts who are dedicated to helping you solve unique technical challenges in your organization that may affect the way you approach your implementation. The Solution Services team has the expertise to evaluate your environment, identify potential challenges and opportunities, and design personalized solutions to ensure that you maximize your investment and achieve your business outcomes.
Yaron Wilf

Yaron Wilf

Managing Director,
Solution Services

As Service and Community Cloud Practice Leader, Yaron’s expertise helps our clients successfully realize their Services vision, goals, and objectives. Yaron’s role at Simplus includes aligning client business requirements to industry best practices on the Salesforce platform.

Yaron works closely with the Salesforce product teams and leads a global team of Service Cloud consultants to ensure we deliver consistent, high quality, best practice solutions to our clients.
Yaron maintains Support and Services industry recognition as two-time recipient of the Association of Support Professionals “Ten Best Web Support Sites”.

Prior to consulting, Yaron worked in the High Tech industry as a customer service leader where he transformed the support organization from a traditional telephony center to globally distributed, multi-channel customer care organization built around the Service Cloud resulting in 22% increase in case deflection, above 90% CSAT, 15% increase in First Contact Closure, and 10% increase in customer retention.

Yaron has been consulting for over 7 years helping global customers go digital and optimize omni-channel customer service. Yaron’s expertise include:
• Multi-channel inbound / outbound global contact center management
• Self service, eSupport, and Partner support
• Customer 360 view and Agent experience optimization
• Social Media and Support Communities
• Knowledge Management and Knowledge Centered Support (KCS)
• Customer Satisfaction and Retention Programs

Under his leadership, Simplus will up our Services capability in delivering our customers innovative, industry-leading support and services solutions that result in increased customer satisfaction and retention.

See how the Simplus team can help you with your Solution needs.


Randy West

Director, CPQ
Solution Services

As Quote to Cash Practice Leader, Randy’s expertise helps our clients successfully streamline their direct and indirect sales operations. Randy’s role at Simplus includes advising customers around current leading practices and helping to find deployment options that maximize return on investment.

Prior to consulting, Randy spent 5 years in the energy industry as an instrumentation and control engineer on a process plant start up crew.  During that time, Randy’s ultimate responsibility was to help bring the plant onstream safely and to leave the new owner in a position to operate independently.

Randy has been consulting for over 18 years helping global customers streamline their selling operations.

Randy’s Expertise include:

  • Business process redesign and automation
  • Self service quoting tools for direct and indirect salespeople
  • Customer self service ordering
  • Quote to order conversion
  • Order to cash processing
  • Recurring revenue operations

Under his leadership, Simplus will continue to develop an industry leading quote to cash capability that delivers transformative solutions to the market.

Erich Rusch Simplus

Erich Rusch

CPQ Presales Solutions

As Director of Configure, Price, Quote Presales Solution, Erich helps engage customers in the pre-sales cycle and work hand-in-hand to help organizations envision how CPQ and QTC products can transform the way they sell and interact with their customers.

Erich is also the former Founder and Chief Strategy Officer of CirrusOne, which was acquired by Simplus in February 2018.  Prior to the acquisition, was recently named the No. 4 Fastest Growing Consulting Firm in North America by Consulting Magazine for its 740 percent growth from 2013 to 2016 prior to the acquisition.

Erich Rusch is one of the most recognized CPQ executives and architects in the market.  As one of the early members of BigMachines, he has architected the largest and most complex solutions in the industry including organizations in the Fortune 20.  At CirrusOne, he was one of the earliest team members to implement Steelbrick (now Salesforce CPQ) and led CirrusOne to be the first partner in the ecosystem to obtain top-tier cloud quoting Salesforce certifications.

Erich’s expertise includes:

  • Complex configuration and engineer-to-order integration
  • Advanced pricing and discounting
  • Quoting including dynamic contracts, quotes, and e-signature integration
  • Contract lifecycle management
  • Channel and customer self-service
  • Guided Selling, Expert Mode Configuration, and Solution Selling
  • Quote-to-Order Conversion and Billing Integration

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Simplus thoughtfully listened to our needs and translated those into impactful solutions. I would highly recommend Simplus as a partner.

PAUL RISK, Chief of Global Applications and Architecture, The Warranty Group