Is It Safe to Jump on the Social Media Train?
According to IDC and Forrester reports, 51% of respondents said that enterprise social collaboration tools will be crucial in future business endeavors. Yet according to Grant Thornton research, 42% of companies admitted that no one in their organization monitors compliance with social media policies. This seems like two trains heading toward each other on a collision course where the outcome is non-compliance, or at a minimum massive exposure to risk. And without the right tools, this is likely the outcome. "Without the right tools to enforce policy, the industry will continue to rack up fines and restrictions such as Corporate Integrity Agreements with fines in the multi-billion dollar range," writes Jim Zuffoletti, President of OpenQ.
However, with the right tools in place, social media can provide many positive outcomes. Zuffoletti also commented, “Global Web Index, Trendstream said 47% of users said listening to comments on social networks would improve their opinion of a brand, and word-of-mouth has always been the best influencer for consumers. Additionally, consumers trust those more like themselves, so the ability to interact socially on communities for like-minded patients has a substantial and positive potential.”
Zuffoletti also noted that truly engaging in a two-way dialogue with healthcare providers, patients, care-givers, patient advocacy groups and others can potentially:
- Improve patient health, such as faster communication and identification of risk
- Help HealthCare Providers by enabling communities that allow for networking to diagnose and treat rare diseases faster
- Cut costs, such as sourcing, marketing and save time
- And more
To learn more about how to minimize risk and avoid non-compliance, and reap the many benefits of social media, click here to read more about OpenQ’s SafeGuard solution. See you soon on the Social Media train…ALL ABOARD!