Salesforce Buys Buddy Media
Salesforce has agreed to buy Buddy Media. Buddy Media is a social marketing suite that allows clients to measure, advertise and gain insight into social media which will be supported by salesforce's Radian6. According to Forbes Magazine, " Marketing on social media such as Facebook, Twitter and YouTube is driving technology sales as companies look for tools to deliver and monitor social media campaigns. Salesforce believes the next big driver in technology sales is from marketing expenditure and this move positions it to capitalize on that growth opportunity." Additionally, Chairman and CEO Marc Benioff had this to say, “With CMOs surpassing CIOs in spend on technology within the next five years, our Marketing Cloud leadership will allow us to capitalize on this massive opportunity.”
This acquisition of Buddy Media will allow Salesforce to further capitalize on the social enterprise explosion.