Marketing Automation- Pardot Spring 17' updates

Engagement studio is a lead nurturing add on that leverages a true intelligence engine of the marketing automation platform.  It is designed to help turn your prospects into marketing qualified leads. This is a huge win for Pardot and provides robust functionality out of an already robust marketing automation platform.  With Spring 17 you will get enhancements such as new reporting options and permissions and update Engage Alerts.

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CRM and the History of Salesforce

Over the past few years, Salesforce has evolved, adapted, and grown with the market. No longer is it only a tool for sales teams to use to manage contacts. It has grown into an enterprise platform, meeting the needs of sales, service, marketing, operations and even execute level employees.

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BlogMatt Geiger