TMCnet: CRM Manager Enables Nonprofits to Optimize Salesforce CRM Deployment
Susan J. Campbell, TMCnet Contributing Editor, wrote an informative piece covering our work with nonprofits such as the National Association for Olmsted Parks, Select Greater Philadelphia, Harvard Graduate School of Education, and 180 Turning Lives Around.
Susan also highlighted the Salesforce.com Foundation which aims to “to help organizations further their social mission, deepen their impact, and better the lives of those in need”.
From the article CRM Manager Enables Nonprofits to Optimize Salesforce CRM Deployment:
In working with a number of Force.com AppExchange partners, CRM manager is helping these organizations to enhance their nonprofit solutions such as CRMfusion for data cleansing, VerticalResponse and SalesFUSION for email marketing, and currently expanding their relationship with Convio to include the Common Ground fundraising solution.
“Not every nonprofit is created equal, and CRM manager took the time to understand our projects, unique processes, and goals. This understanding, combined with the range of their expertise, convinced us to sign on for an ongoing consulting arrangement well beyond the transition to salesforce.com,” explained Kiernan R. Mathews, Director at Harvard Graduate School of Education, in a Monday statement.
“With a small staff and a budget, we worried that our data would forever be stuck in an obsolete format–but with expertise from CRM manager, we found an efficient way to bring our strategy into the 21st century.”
“Effectively managing constituents and customer relationships is a concern for most businesses. Nonprofits have similar issues for building and maintaining relationships with their valued members and donors, but often lack the tools and resources to easily manage these relationships,” said Andy Atkins, Founder and CEO at CRM manager, in Monday’s statement.
“We recognize the needs of nonprofits and understand their challenges, especially in today’s economy. By offering them a way to get started and better leverage Salesforce CRM, we improve their opportunities to more effectively connect with their donors, volunteers and clients.”
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